I'll be on CBC Radio's "Ontario Morning" with host Wei Chen tomorrow, talking about this mini-opera centering on free Timbits, questionable HR practices, corporate apologies, and public backlashes.
If you live in Southern Ontario outside of Ottawa or Toronto, tune in, then laugh at me. If you wanna listen live online, hit this link and choose listen live. I'm on around 7:10 Eastern Time.
Bob.
Update: Blogger and Podcaster Bill Deys has a thought via Utterz about Timbitgate. I agree with him that there might well be reasons beyond the free Timbit for the woman's dismissal. However, it was still the wrong, wrong strategy to take. And what I think is the most fascinating aspect of this is the relationship between one stupid move by a manager and the public relations impact on a national brand. If you don't think your actions as an employee matter, or that your employees can't make a positive -- or negative -- difference, think again.
Ian Ross at PR Voyageur chimes in too.
May 08, 2008
UPDATED: No TimBit for you! SIX MONTHS!
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1 comments:
Nice performance on CBC! Good points. I hope this has taught many people a couple of lessons: power and authority vs. respect and dignity on behalf of both customers and employees.
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